WEBROOT & CARBONITE
Madwell
With Madwell, I’ve helped lead the creative on Webroot and Carbonite, two leading cybersecurity brands under OpenText.
ORIGINAL ANIMATED EVERGREEN SPOTS
I’ve concepted, wrote and directed VO for a number of animated spots across Webroot and Carbonite.
The challenge of these brands is bringing personality and attitude to a tall order of very technical benefits. With the animations, we were able to incorporate some dynamism and humor into an otherwise dry market.
I’ve included four here, but follow the playlist link to view all cutdowns.
BANNER ASSETS
Webroot and Carbonite demand a lot of attention to banner ads. We produced a high volume of these assets, with a complex copy matrix across the board.
Creative coming soon