TRISCUIT

Digitas

INSTITUTIONAL BRAND CAMPAIGN + NEW PRODUCT LAUNCH

For Triscuit’s bold new flavor line, our creative team was tasked with bucking the brand’s reputation of bland crackers. We developed two splashy territories: “Better Than That” and “Bring It.” Triscuit went with Bring It. Hundreds of millions of impressions later, the rest is cracker history.

Below is an animatic for a script I wrote that made it to focus group testing for the runner-up territory, “Better Than That.”