The Wall Street Journal

The & Partnership

COMMERCIAL SCRIPTS

The Wall Street Journal was looking for a new video spot for their tagline "Good things come to those who don't wait." They wanted to do something intellectual yet bright, with humor. The three items below are ideas I pitched that were approved to turn into scripts for potential presentation to the client. These are the scripts I wrote.

"Ugly is the New Beautiful"

"Ferris Wheel"

"Stranded on an Island"

PROMO TAGLINES

The Wall Street Journal wanted to do a campaign targeting the college demographic to place on college campuses, focused on the "Good things come to those who don't wait" mantra. Here are some of my ideas:

• Undergrad doesn't mean underperform.

• Don't fall behind when you're trying to get ahead. / Don't fall behind trying to get ahead. / In your four years getting ahead, don't fall behind.

• You're on the right path. Now keep the right pace.

• Four years is a marathon. You sprint marathons.

• Get ahead while you're getting ahead.

• "Try and try again" is for those who don't succeed the first time.

• You're here because you want to get there.

• There's a world beyond graduation you can't afford not to know.

• You keep up with your world. Keep up with the rest.

• You got ahead. Don't let them catch up.

• If you don't get ahead, you fall behind.

• Today is to prepare for tomorrow.