ORIGINAL LIVE ACTION SPOTS

I was the sole creative lead on all execution of four live action spots for Hyland’s kids suite. From concept, to pitch, to scripts, to production, I was the key point person for all creative on the campaign.

One exciting note: the mother, daughter, and baby are all really a family! Especially in the baby shots, their connection made a huge difference.

LANDING PAGES

With Hyland’s refreshed look and feel, they needed refreshed digital materials to match. I wrote all copy across the board, infusing the spirit of their new “Crafted by nature. Tested by time.” tagline