CANON
Publicis Media Content & Innovation: Entertainment
With PMCIE, I helped create Canon’s 2024 experience at the Consumer Electronics Show in Las Vegas. It was absolutely insane.
We went to Las Vegas for a weeklong whirlwind, and we debuted some pretty high-scale work.
DEVELOPED ORIGINAL TELEVISION SHOW
We created “Now Boarding: Argentina” with Lily Collins, a 30-minute travel pilot shot entirely on Canon equipment. The show represents Canon’s first foray into original streaming IP.
Release date TBA
DESIGNED 11,000 sq. ft EXPERIENCE
We concepted and created an experience to inhabit the larget CES footprint in the history of Canon. The booth was enormous — and drew serious crowds at the show. I was one of four creatives to bring this to life.
WROTE ALL CANON BRANDED MATERIALS
Inside the booth, most of the walls were adorned with copy. I wrote all of that.
Here’s a selection.
WROTE pRESS RELEASE + HANDBOOK
I was also tasked with writing all CES materials, including Canon’s global press release and a handbook for the employees to understand the event.
UX SCRIPT IN VIRTUAL REALITY
For Canon’s VR product Kokomo, I wrote scripts to activate a VR scavenger hunt experience.