AMERICAN EXPRESS
Digitas
Most of my time at Digitas was spent on the American Express team, the New York office’s highest-profile client.
I wrote too much Amex content to reasonably fit in one regular-length page, but highlights include an ad featuring Lin-Manuel Miranda, copy to launch their Amex Green Card and Delta SkyMiles programs, and spots pitched to the NBA featuring players like Kyrie Irving.
National Digital + Broadcast SPOTS
For Amex’s Small Business Saturday campaign, I was tasked with writing the ad spot that featured our big celebrity talent, Hamilton’s Lin-Manuel Miranda. I wrote two 15-second spots, which were produced and performed as the top two assets for the entire Shop Small campaign that season.
Watch the spots here:
LAUNCH BANNER + SOCIAL COPY
Amex was making their biggest splash into the young-person market in a long time. That called for some young-person copywriting. We pitched dozens of social concepts, banner copy constructs and overall themes that would communicate the benefits to the audience we wanted to get it.
NBA x AMEX CROSSOVER
For American Express’s Jersey Assurance benefit, we were tasked with pitching spots to the NBA. Here are two commercial spots I wrote for the campaign pitch.