The Wall Street Journal
The & Partnership
The Wall Street Journal was looking for a new video spot for their tagline "Good things come to those who don't wait." They wanted to do something intellectual yet bright, with humor. The three items below are ideas I pitched that were approved to turn into scripts for potential presentation to the client. These are the scripts I wrote.
"Ugly is the New Beautiful"
"Stranded on an Island"
The Wall Street Journal wanted to do a campaign targeting the college demographic to place on college campuses, focused on the "Good things come to those who don't wait" mantra. Here are some of my ideas:
Undergrad doesn't mean underperform.
Don't fall behind when you're trying to get ahead. / Don't fall behind trying to get ahead. / In your four years getting ahead, don't fall behind.
You're on the right path. Now keep the right pace.
Four years is a marathon. You sprint marathons.
Get ahead while you're getting ahead.
"Try and try again" is for those who don't succeed the first time.
You're here because you want to get there.
There's a world beyond graduation you can't afford not to know.
You keep up with your world. Keep up with the rest.
You got ahead. Don't let them catch up.
If you don't get ahead, you fall behind.
Today is to prepare for tomorrow.