Nellie's Free Range Eggs

Figliulo & Partners


PACKAGING DESIGN

I joined the creative team at Figliulo & Partners as a copywriter, but before long I was working many facets of the creative desk. For Nellie's, a more boutique brand under the Pete & Gerry's Organic Eggs umbrella, I was tasked with working on making the packaging more photo-friendly. For this, I condensed the nutrition facts and used the whole underside as a sort of cover-photo-style opportunity, along with a tagline.