(Major League Baseball)
MLB Advanced Media
DEVELOPED COMPREHENSIVE ARCHIVE SYSTEM
While working for MLB.com, I was asked to brainstorm 100 different "top ten" lists for possible use on the site. Instead, I developed a flow-chart-style system to produce innumerable top ten lists that MLB.com is now working on converting into a tagging system to more neatly catalog its extensive collection of .GIF files for the digital "Cut4" platform.
See the full PDF of the system here.
Working on the social media team, I was tasked with coming up with social content for an MLB Tumblr site (that ended up folding, I think...). In generating that content, I brought in this clip, and my manager thought it would do great on the MLB Twitter. It did, garnering significantly more attention than most other tweets at the time.